As a broker you’re always looking for new ways to add value to your services. You’ve set up a strong marketing strategy for your listed properties, and you have plenty of ways to attract new clients and win listings from other brokers.
But as an entrepreneur, you’re always looking for ways to improve. Here are a few tips to add value to your services and keep clients coming back again and again.
How to Add Value with Cultural Capital
Clients want to work in or create a business space that excites people as much as your client’s business excites them. Contributing to local cultural events and helping to develop different cultural scenes in your city can really help to boost the value of your properties in your clients’ eyes.
For example, Ottawa was once described as a boring city, but new and upcoming businesses are trying to change that perception. Whether it’s the influx of craft breweries or local craft shops, or a developing music scene, businesses like the Birling Skateboard Shop or the Art House Café (just across the same street) are trying to change the perception of our capital. Encouraging cultural capital is a good way of giving back to your community, changing perceptions about an area, or encouraging development.
Create an air of excitement around your commercial real estate by embracing positive and forward-thinking trends. Millennials in particular tend to be more passionate about embracing environmentally friendly business practices. And, if there’s one thing us industry vets know, young people tend to be cooler than us.
By embracing sustainable energy practices, you’ll show you’re aware of the changing times. Your clients want to be understood and they also what to be contributing to a vibrant community and culture. You’re selling them on the idea of being part of something bigger, exciting and world-changing.
The Value in Going Green
Now, you may be interested in running your business in a more sustainable way and equipping properties with more sustainable features, but may be unsure where to start. There are so many ways to go green and it can be hard to determine which method will actually have the most positive impact, or have an impact that your clients will value.
One excellent way to improve your ecological footprint and increase your hipness in your clients’ eyes is to offer to source them environmentally friendly furniture for their property. This kind of aftercare shows your dedication to making this a property your clients will love to work in. Refurbished and remanufactured furniture is incredibly environmentally responsible:
- For each pound of new material used in refurbished and remanufactured furniture, 5-9 pounds is saved.
- The amount of labour and energy used is 85-95% less than in the construction of new furniture.
- Refurbished and remanufactured products help keep waste out of landfills.
Learn More About How to Add Value for Your Clients
On top of these benefits, refurbished and remanufactured furniture is much more affordable than new furniture, and is almost indistinguishable from brand new. And best of all, it’s cool. Envirotech also offers remanufactured and refurbished products that are also ergonomically sound so your clients go green, happily and healthily.